Roan Equity The Holler

The Holler

Roan CGC Invitational

An annual golf gathering for technology founders, operators, and growth equity investors.

The Holler brings this community together through team competition, shared experiences, and friendships that carry beyond the course.

Explore the 2026 Recap
Four golfers shake hands beside a white pin flag on the green at sunset, tall pines glowing gold behind them A golfer in a white cap and navy flag-print polo watches his shot, iron in hand, in warm sidelight Two smiling golfers in light blue polos embrace on the green beside a green pin flag, a third partly visible behind, warm sunlight

The 2026 field

The name

Why The Holler?

A holler is an Appalachian term for a small, sheltered valley tucked between the mountains. The communities that call those valleys home are known for their sense of belonging: neighbors know one another, rely on one another, and look out for one another.

The name is also close to home. Roan takes its name from Roan Mountain, Tennessee, in the heart of Appalachia.

For us, the name reflects the kind of community we want to build within software growth equity: people who know one another, share what they’ve learned, and show up for each other.

Two players embrace on the green at Southern Pines at sunset
Southern Pines Golf Club

Why it matters

Building and growing software companies takes a community.

Founders, operators, and investors bring different perspectives to many of the same challenges: building teams, serving customers, scaling a business, and navigating consequential decisions.

Beyond transactions, board meetings, and the usual business agenda, The Holler creates time to get to know the people facing those challenges alongside you—and build relationships you can turn to for advice, perspective, and support.

The Spirit of The Holler

The Holler is built on a belief that the people you build alongside matter as much as what you build. Each year, we bring together founders, operators, and investors we respect, introduce them to one another, and make room for friendly competition, shared meals, and candid conversation.

The competition is real, but what lasts is what happens around it: a call for advice, an introduction, a second opinion before a hard decision. Each year adds new people to that community and deepens the relationships already in it.

The 2026 Recap · October 14–16

Two days in Pinehurst.

Team and singles match play at Southern Pines and Pinewild.

The full 2026 field together on the fairway at Pinewild Country Club, both teams around the trophy
The 2026 field at Pinewild Country Club
The Southern Pines Golf Club sign at golden hour

Day One · Wednesday, October 14

Southern Pines Golf Club

Four-ball match play opened the competition, with two-player teams playing ten matches across two nines. The evening carried on over dinner and drinks, and the group ended the night together at The Aviary.

Four smiling golfers in light blue and navy polos stand arm in arm on a sunny fairway at Pinewild Country Club

Day Two · Thursday, October 15

Pinewild Country Club

Singles match play decided the trophy, with golf on Pinewild’s Holly and Magnolia courses. The group closed out the trip with a final night together at The Aviary.

Team Moquist lifts the antique trophy at Pinewild Country Club

2026 Champions

Team Moquist

19½–10½ Final score

In photos

On and off the course.

Wednesday · Southern Pines

A group in light blue polos and caps gathers beside golf bags outside a shingle-roofed clubhouse, two men with arms crossed talking at right, warm afternoon light. Golfer in navy dotted polo, khakis and grey cap watches his ball in a relaxed finish, warm sun on green fairway with dark trees behind. Four smiling golfers in white caps, alternating light blue and navy polos with khaki shorts, pose holding clubs on a sunlit fairway in front of pines. Close shot of a golfer in a light cap and navy polo following through, club streaking across the frame, creamy green background. Two golfers, one in a light blue polo laughing and one in a navy polo seen from behind, shake hands on the green beside a flag in golden light. Golfer in light blue polo and dark cap blasts out of a sand bunker, a plume of golden sand backlit against dark trees. A tall golfer in navy polo, backwards cap and khakis laughs mid-stride on the fairway while a second golfer in a navy polo grins behind him, golden evening light and pines. Smiling man in a white cap and navy patterned polo shields his eyes from the sun, sunglasses hooked on his collar, another golfer blurred behind. Landscape group portrait of four grinning golfers in white caps, navy and light polos with clubs, arms around shoulders in golden sun. Top-down drone shot of a fairway and green with four tiny golfers, long shadows, bunkers and a cart path. A smiling golfer in a white cap, light blue polo and black watch holds his iron across his body, enjoying the moment, dappled green background. A golfer in a light blue patterned polo and white cap laughs mid-stride on a sunlit green, club and glove in hand, flag and warm pines behind. Two teams in light blue and navy polos stand arm in arm in one long row on the green at golden-hour dusk.

Off the Course + Evenings at the Aviary

Aerial view of The Aviary at dusk: three houses, pools, and lit putting greens set into the pines A wooden chair beside a tee box at The Aviary, looking up to a putting green with blue flags under tall pines Two men in white caps and light blue polos laugh while watching something off-frame at a table with a can and cups, warm window light behind. Golden-hour terrace moment: a man in a navy dotted polo leans on the rail with a cup while a smiling man in a white cap glances back, sun flaring behind the trees. Black-and-white portrait of a man laughing broadly at a dinner table, framed by rows of round wall plates and wine glasses. Around a dinner table set with navy napkins, three men laugh warmly while a fourth in a cap and green hat stands behind. A young man in a black quarter-zip and plaid shorts laughs openly in an olive armchair holding a water bottle, with a grinning man in a cap behind him. A big group of men in golf polos and caps gathers in a warm living room and kitchen, smiling and watching something off-camera, one drinking from a can. A man in a light blue patterned polo holds up an antique silver trophy cup beside a stone fireplace, looking at it with a slight smile in warm indoor light.

Thursday · Pinewild

Four golfers in navy and light blue polos shake hands and smile on the green beside a flagstick under deep blue sky and pines. Laughing golfer in navy polo and white cap holds a drink can and leans on a golf cart, backlit by golden sun through pines. Golfer in light polo, khaki shorts, brown belt and dark cap in a full follow-through with club high, grass spraying, against blue sky and tall pines. Close portrait of a laughing golfer in white cap and navy polo walking on the course, a companion behind him. Golfer in navy polo and white cap finishes a tee shot over a pond toward a fairway with bunkers in warm light. Golfer seen from behind in white cap and light polo blasts out of a sunny bunker, sand and ball in the air, a second golfer watching behind. Golfer in light polo and white cap crouched on the green reading a putt beside a green flag, tall pines behind in warm light. Black and white frame of three golfers laughing and dancing playfully around the pin on the green, one holding a putter. A golfer in a white cap and light polo points at the camera with an excited grin, putter in hand, sand bunker behind. Golfer in light blue polo and navy cap smiles through the swing as turf and dirt fly in golden light, golf cart at right. Wide shot of a golfer in white cap and navy polo putting on a sunlit green with a lake, bunkers and villa behind. Close portrait of a smiling golfer in white cap and light blue polo pointing down the course with a glove, two other players softly blurred behind. Landscape crop of four grinning golfers in caps and navy and light blue polos, arms linked, pond and pines behind. Same golfer in navy polo and backward cap in color, watching his shot with a strong follow-through among sunlit pines.
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